client testimonial Video Pilot

EverTrue is seeking a short video that tells the story of how one of their clients has had success with EverTrue. This video is a pilot that will be used on their new website.


The University of Connecticut

Storrs, CT

Video Deliverables

1 Video

Approximately 2-3 minutes in length

Digital Delivery

about the paul horton visuals team

We are a film and photography production studio focused on representing the authenticity in stories and of their subjects.

We have over 25 combined years of creating films and photography with a focus on honest, impactful stories.

We are based out of central Connecticut with teams located in Boston and Brooklyn.

We understand how to work efficiently and respectively in various environments because we primarily spend our time outside of traditional studio spaces.

Some of our notable education clients include: The University of Connecticut, Wesleyan University, UCONN Health, Trinity College, Lesley University, University of New Haven, Goodwin College, Choate Rosemary Hall, Northfield Mount Hermon, Loomis Chaffee, Cheshire Academy, Hotchkiss and more.

Paul Horton Visuals Reel

sample work

Below are samples that give a variety of styles we have employed for stories based in education. The Samsung Flip Case Study video may relate the closest to this project in terms of blending interviews and b-roll with a focus on the success of a technology component.


Samsung Flip Case Study

The Hotchkiss school

Kait Leonard

Goodwin College

Camille 30 Second TV Spot

Creative Mornings

Jason Reynolds- General Assembly


Philip Moore

Director of Marketing and Communications

Goodwin College



One Riverside Drive

East Hartford, CT 06118

Joel Tolman

Director of Impact & Engagement

Common Ground



358 Springside Ave

New Haven, CT 06515

Tara Navara

Chief Development Officer

Make-A-Wish Connecticut



126 Monroe Turnpike

Trumbull, CT 06611

Project plan

The following is how we will approach the creation of this video

Once the project is approved, we will confirm the filming date.

Before the filming date, we will work with EverTrue to confirm all details regarding interview questions, schedules and a general shot list.

Our director will work with the talent to provide a comfortable environment where the talent can speak genuinely on camera.

Interviews will be shot with 2 cameras to provide opportunities to cut between angles as well as increase visual engagement for the audience.

B-roll will include moments that relate to the topics being discussed and will be filmed in a way that looks and feels natural.

We will deliver a first cut of the video within two weeks of filming for initial feedback regarding the story and general feel of the video.

We plan for two total rounds of feedback for the video before finalizing it for delivery.

Optional Photography

We are able to offer additional photography services during the filming day.

If EverTrue is revamping their website and would like more imagery to incorporate with their case study or in other places on their website, this is something that we could explore.

We have conducted this approach in several projects such as the Samsung Flip Case Study as seen above, where we were able to simultaneously capture b-roll and photos.

If photography is of interest, we would also confirm a general shot list before the filming day.

Budget breakdown

The following is an estimate based on the approach described above. Photography is included in the total cost, however this can be removed if there is no need for photography.

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Thank you!

Please reach out if you would like to further discuss this proposal or have any questions.

Eric Leone

Director, Producer- Paul Horton Visuals